By Athanas Jamo, Chief Client Director, and Jean Pierre Sakr, Research Analyst, Ipsos.

This is the first partnership with an international news platform for the Arabic streaming platform.

New data by WARC highlights how advertisers are moving their money into streaming platforms.

The new report looks into the three new emerging themes in media – pivot, performance, and people. 

Global custom research and analytics consultancy, PSB Research was commissioned by  Starzplay, the leading subscription video on demand (SVOD) service in the MENA region…