With a distinguished career highlighted by award-winning achievements and an in-depth understanding of the Saudi market, Dahouk brings a wealth of expertise in developing…
TBWARAAD’s cultural intelligence unit – Backslash invited clients and partners to discuss cultural shifts influencing the region at an intimate gathering in their Dubai…
In a qualitative analysis commissioned by TBWARAAD and TikTok, industry professionals discuss their points of view on storytelling in the creative age. The collaborative white…
TBWARAAD conducted an internal survey to understand the needs and aspirations of its female talent. The survey revealed three key themes: personal and professional…
As agencies navigate critical junctures, agency culture surfaces as both the catalyst for innovation and the melting pot of its shortcomings. Communicate sat down…
The appointment aligns with the agency’s growth strategy and follows the recent establishment of the agency’s new office in Saudi Arabia. The expansion enhances the agency’s presence in the Kingdom, where it has been operating for…
On October 10th, TBWARAAD embarked on a self-care journey with its dedicated employees: In celebration of World Mental Health Day, TBWARAAD introduced its “Pause to Recharge”…
In her new role, Elmeniawy will assume responsibility for overseeing TBWARAAD’s financial operations throughout the Middle East, further supporting the agency’s ongoing expansion in the…
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