No matter how much a consumer rationalizes their purchase decisions, ultimately it comes down to emotion. And that’s why today’s marketers and agencies need…

Virtual assistants, or more simply chatbots, have been all the rage in recent times. Brands like Hamleys, Nissan and Emirates NBD are just a…

Creative agencies have been known to be slow on the uptake of technology with media agencies embarking digital and data quickly. That has now…

By Reda Raad, Group CEO at TBWARAAD I first started out in advertising as a junior account executive, which essentially meant analyzing newspaper ads.…

Top CEO, the definitive platform for the recognition of exceptional business leadership of CEOs in the GCC, is back and inaugurated its second edition…