May 26, 2024
Digital meets outdoor in this latest partnership
Spending on the technologies and digital transformation that enable Smart City initiatives is expected to accelerate over the 2016-2021 forecast period, reaching $2.30 billion…
Traditional Media
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May 26, 2024
Is “attention” the new language for TV advertising?
Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales…
Read moreMay 26, 2024
JCDecaux signs new street furniture contract with DXB Media Advertising
JCDecaux SA, the global outdoor advertising company, has announced that it has signed with its Emirati partner, DXB Media Advertising, a new street furniture…
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May 26, 2024
Renault’s Matic Babnik on glocal strategies
Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies…
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May 26, 2024
Is print dying?
Ziad Issa, Ipsos Connect MENA’s vice-president of media research, on why print isn’t dead…just yet We are undeniably living in an era when digital…
Read moreMay 26, 2024
Western Union launches new ‘WU Wish’ program in the UAE
The Western Union Company has launched a global program to mark the unveiling of their re-branded marketing platform, ‘This is WU’. The new program ‘WU…
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May 26, 2024
Dubai Media Network (DMN) sees social media shaping FMCG landscape in GCC
UAE based social media and digital marketing service provider Dubai Media Network (DMN) says that the ability of social media to amplify word-of-mouth marketing…
Read moreMay 26, 2024
Coke releases interactive mini-bottles to commemorate world cup
Continuing a history of special-edition bottles capitalizing on big events, Coca-Cola on Wednesday is introducing 18 mini-bottles in Brazil to commemorate soccer’s World…
