May 26, 2024
Influencer Marketing by Brand Ripplr: The Latest Updates on Influencer Legislations and their Impact on Businesses
by Nadine Salameh, Campaign Director at Brand Ripplr
Transparency
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AppsFlyer Releases Latest Report on Apple’s App Tracking Transparency
Research finds a 65% surge in iOS app install ad spend in the second half of 2021.
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Effectiveness on Steroids with Blockchain
Technology is making data-driven marketing more transparent and accountable, says Ihab El Yaman, Co-Founder and CEO of MEmob+.
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Facebook and Agencies, a Give-and-Take Relationship
Patrick Harris, VP-global agency development at Facebook, sat in an exclusive interview with Communicate to discuss how the social media giant is adapting to…
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Find out how DMS is a step closer to bidding fake impressions goodbye
Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to…
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May 26, 2024
IAS vs MOAT: which one should you choose?
Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is…
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Do people really trust media more than PR?
A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR…
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May 26, 2024
Havas Group delivers new programmatic solution
Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a…
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May 26, 2024
Omnicom Media Group adds MENA to Pathmatics partnership
To further broaden its regional digital insights, Omnicom Media Group, the media services division of Omnicom Group, has extended its partnership with Pathmatics to…
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Skin in the game
UK-based ad tech company InSkin Media is stretching its wings beyond London, Hamburg, Sydney, Singapore and Hong Kong to set up its first MENA…
