Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is…

A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR…

Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a…

To further broaden its regional digital insights, Omnicom Media Group, the media services division of Omnicom Group, has extended its partnership with Pathmatics to…

UK-based ad tech company InSkin Media is stretching its wings beyond London, Hamburg, Sydney, Singapore and Hong Kong to set up its first MENA…