May 26, 2024
Engaging Gen Z in a Revitalized Travel Sector
By Rasha El Ghoussaini, Head of Industry – Travel, Luxury, and Tech in MENA at Snap Inc.
Travel
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Five Key Archetypes of Travelers
By Emanuele Veratti, Partner at Bain & Company Milan, and Karim Henain, Partner at Bain & Company Middle East
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How Digital is Transforming the Tourism Industry
By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular…
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May 26, 2024
Jumeirah and Google develop interactive 360-degree hotel experience
Jumeirah Inside has been developed to provide travelers with a unique look into Jumeirah hotels. The web-based virtual reality application has been optimized for…
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May 26, 2024
Horizon FCB wins Dubai South account
Dubai South, the Emirate’s new epicenter, has recently appointed Horizon FCB, a global full-service advertising agency to head the communications efforts around the development, with…
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May 26, 2024
Posterscope partners with OAG data platform
Posterscope MENA, Out-of-Home (OOH) communications agency network recently announced a new collaboration with global airport and airline data analytics firm, OAG.
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Zorlu Center appoints Rawaj as PR agency
Rawaj international, a boutique communication agency, acquires the PR account of Zorlu Center, Turkey’s new life style destination in Istanbul. Rawaj will be handling all PR…
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May 26, 2024
Homeland
Recently, several Middle Eastern countries – even smaller cities and towns – have been promoting themselves through destination marketing campaigns. Following the Arab Spring…
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May 26, 2024
OOXmonitor adds Wego to publisher line-up
Online Xperts FZ LLC or OOX recently announced the addition of travel search site Wego to the line-up of publishers subscribed to the OOXmonitor service. Wego…
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May 26, 2024
CNN’s Connect the World with Becky Anderson takes to the road
CNN’s flagship news and current affairs show, the World with Becky Anderson, is taking to the road this month, for a month long tour. Beginning in…
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May 26, 2024
Etihad Airways launches exclusive Twitter account for Gold and Platinum members
Etihad Airways has launched an exclusive Twitter account to engage with Gold and Platinum members of its frequent flyer program, Etihad Guest, on the popular social…
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May 26, 2024
Irhal.com launches Islamic travel app
Irhal – an Arabic/English mobile app has been launched for Muslim travelers. The app guides users to tourist attractions and shopping places in 90 cities around…
