By Baha Hamadi, Founder & Managing Director, Keel Comms

Edelman’s Trust Barometer 2022 reveals how UAE ranks second globally for trust overall, just below China. The UAE government has emerged yet again as…

Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is…

A panel at the recent In2 Innovation Summit in MENA brought to light the issues of trust and transparency in the media and PR…

A new study by communications and PR agency Edelman called the “Trust Barometer” has brought to light some interesting findings on trust in the…