May 26, 2024
YouGov: UAE Residents Are Spending Fewer Hours Watching TV
A new report by YouGov reveals changes in the media consumption habits of UAE residents in the last couple of years.
Tv
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May 26, 2024
evision and Disney Star Expand Collaboration
evision powers a new experience with TV channels plus Video on Demand content, including Hotstar Specials in the MENA region.
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May 26, 2024
Unveiling Saudi Arabia’s Media Landscape
By Athanas Jamo, Chief Client Director, and Jean Pierre Sakr, Research Analyst, Ipsos.
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May 26, 2024
Deep Dive Into the World of Arabic Infotainment
In the ever-evolving world of entertainment, more than 80% of viewers in the MENA region show a keen interest in watching Arabic shows. Communicate sits down with Jamie Cook, General…
Read moreMay 26, 2024
How Linear TV Benefits From An Excess of Streaming Options
By Anthony Crupi The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom,…
Read moreMay 26, 2024
How advertisers can stay ahead with digital video
By David Spencer, commercial director MENA, FreeWheel Video advertising is a highly engaging format and with digital video revenues and viewership across MENA set…
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May 26, 2024
“It’s not TV, and it’s not digital video.” What really is AVOD?
For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content…
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May 26, 2024
5 questions with Christos Solomi on programmatic TV
Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most…
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May 26, 2024
Digital revolution or TV evolution?
By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by…
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Is video-on-demand the killer of TV or is the original tube part of our DNA?
With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of…
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May 26, 2024
“It is unfair to say that digital is completely replacing TV”
By Abdallah Adra, senior regional manager, PMX MENA Who had ever imagined ten years back that spends on digital media or any other media…
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May 26, 2024
Television was just a device. “TV” will last forever
By Aiman Al Zyoud, CEO and founder, Charisma Group There’s a lot of talk about how TV is dead, and in a way that’s true.…
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May 26, 2024
Who’s leading the OTT space in MENA? No, it’s not Netflix or Amazon Prime
Demand for online video content around the world and in the region is growing with OTT players competing with traditional TV for a market…
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May 26, 2024
Is “attention” the new language for TV advertising?
Joe Marchese has been vocal about shifting the TV ad marketplace to focus on consumer attention since taking over as head of ad sales…
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May 26, 2024
Why TV (as we know it) is dead
Communicate speaks to Mazen Hayek, group spokesman, MBC Group, on the evolutions of TV Launched in 1991, MBC Group has grown into a multi-channel multi-platform…
Read moreMay 26, 2024
Survey: CNN named Middle East’s top international new channel
CNN has been named as the #1 international news channel in the Middle East, in terms of its reach to audiences in the region,…
Read moreMay 26, 2024
New Arabic channel Quest Arabiya goes live
Quest Arabiya, launched as a partnership between Image Nation Abu Dhabi and Discovery Communications, brings factual entertainment shows in Arabic to audiences across the…
