May 26, 2024
How advertisers can stay ahead with digital video
By David Spencer, commercial director MENA, FreeWheel Video advertising is a highly engaging format and with digital video revenues and viewership across MENA set…
Tv
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May 26, 2024
“It’s not TV, and it’s not digital video.” What really is AVOD?
For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content…
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May 26, 2024
5 questions with Christos Solomi on programmatic TV
Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most…
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May 26, 2024
Digital revolution or TV evolution?
By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by…
Read moreMay 26, 2024
Is video-on-demand the killer of TV or is the original tube part of our DNA?
With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of…
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May 26, 2024
TV is losing ground
The industry has spoken – anonymously – in an opinion piece we have received from an industry player. For the past five years, the…
Read moreMay 26, 2024
Ericsson announces partnership with Image Nation Abu Dhabi
Ericsson announces an exclusive multi-year broadcast and media services contract with Image Nation Abu Dhabi.
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May 26, 2024
Hold that thought
Media experts have a way of predicting or at least forecasting what’s to come. Inevitably, this leads to the question: “What will change in…
Read moreMay 26, 2024
VivaKi’s Social TV weekly update
Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth…
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May 26, 2024
Saudi Media Measurement Company kicks off TV audience project
Saudi Media Measurement Company (SMMC), the country’s first television audience measurement company, this week launched a nationwide campaign to recruit households for phase I…
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May 26, 2024
My-HD Launches H2® in the Middle East
My-HD, the first and only ultra-low HD Pay-TV platform in the Middle East and North Africa (MENA), has added H2® from A+E Networks to…
Read moreMay 26, 2024
UAE TV ratings system, tview, gets the green light for wide-scale industry adoption
The UAE’s TV audience ratings system, tview, has been given the green light for wide-scale industry adoption, following an intensive quality audit conducted by…
Read moreMay 26, 2024
du and icflix collaborate to bring TV to mobile
Carlos Tibi, CEO and co-founder of icflix with Fahad AlHassawi, chief commercial officer, du Icflix – the region’s Netflix – has collaborated with du, which enables…
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May 26, 2024
Envivio at par with Hulu and Netflix, says TechNavio Research
Envivio, a multi-screen video software solutions company, has been named as a company that is leading the global video services for the connected TV…
Read moreMay 26, 2024
Citruss TV secures investment from Valoris Capital
Multi-channel home shopping business in the Middle East and North Africa (MENA) Citruss TV has announced an investment by Valoris Capital to support…
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May 26, 2024
Al Aan relaunches its socially-focused new website
Dubai-based pan-Arab broadcaster Al Aan TV has revamped its website to coincide with the onset of Ramadan.
Read moreMay 26, 2024
Eyes on the ball
The FIFA World Cup comprises eight groups with 32 teams playing 64 games over 30 days. There is a total of 5,760 minutes of football…
