May 26, 2024
Dubai’s Museum of the Future Hands Out Tickets with a ‘Real-life Iron Man’
British inventor of the jet suit, Richard Browning, dubbed the ‘Real-Life Iron Man’ travels to Dubai to perform gravity-defying stunts as he hands out the…
Uae
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Read moreMay 26, 2024
Tiktok Partners with UAE’s Media Regulatory Office to Raise Awareness for Digital Safety
An online safety video series launched by TikTok sees renowned creators from the world of stunts and online challenges highlight the risks in a real…
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TikTok for Business Reveals Key Insights Into Culture Drivers in 2022
TikTok’s What’s Next trends Report for UAE and KSA highlight what will have an impact across the fashion, beauty & self care, food & beverage…
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May 26, 2024
Salama Khalfan Named Marie Claire Arabia’s Editor-at-Large
Recognized UAE Designer and Entrepreneur, Salama Khalfan to contribute to the title’s vision of empowering Arab women with her expertise in design and fashion.
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Young Adults Likely to Drive Paid Subscriptions for Audio & Video Services in the UAE
49% of consumers between 25-34 years intend to increase consumption of streaming video and 38% of them expect to up music streaming consumption in the…
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Souq Is Now Amazon.ae
Amazon and Souq announced the launch of Amazon.ae, a new local shopping experience for customers in the UAE. The website Amazon.ae features over 30…
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Alex Saber Resigns As Chairman Publicis Media MENA
Publicis Groupe MENA announced in a press statement the resignation of Alex Saber, Chairman of Publicis Media MENA. The company said in a statement…
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Starz Play $125 Million Strategy
Starz Play achieved its multi million dollar vision by understanding what their customers wanted.
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Snapchat Commercials: They Are Here To Stay
Snapchat has announced partnership with advertising partners for the debut of its new advertising product, Commercials. The Snapchat Commercials are an unskippable, six-second ad unit that…
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May 26, 2024
A Look At Post Digital Era
According to Accenture Technology Vision 2019, an annual report from Accenture, the enterprise is entering a new “post-digital” era, where success will be based…
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May 26, 2024
Snapchat Ramadan Case Studies
1st Case Study: Emirates NBD Emirates NBD is a leading bank in the UAE. Part of their corporate marketing initiatives is to build and…
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May 26, 2024
How the Middle East and Africa is Getting Ready for 5G
By Femi Oshiga The 5G future is beginning now across the Middle East and Africa. With the technology expected to contribute billions to economies…
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How Receptive are Audiences on Twitter?
The growth in the penetration and pervasiveness of the Internet and smart mobile devices, especially in MENA, has led to unprecedented social media usage…
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May 26, 2024
Crowd Analyzer Publishes its Annual Social Media Findings
An analysis of the languages used through social media shows that Arabic is a dominant language within Saudi Arabia, Egypt and the UAE. Findings of…
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Social Campaign: Personal Growth
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
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Social Campaign: Sense of Belonging
Trio students at Middlesex University achieved winnings in both the Masar Student Creative Award for Print Competition, and the Student Integrated Award Competition at the annual…
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May 26, 2024
Three Insights to Watch Out for During #RamadanOnTwitter
With Ramadan quickly approaching, advertisers are planning for one of the busiest months of the year. This also extends to the digital landscape, which…
