New senior hire to lead and scale UM’s strategy practice across the MENAT region.

UM MENAT’s latest study shares the nuts and bolts of social commerce today and how it continues to be a rapidly growing segment of e-commerce.

DV Authentic Brand Suitability helped reduce ad block rates by 82% in L’Oréal Middle East campaign through their media partner, UM MENAT.

MMA announced the winners of the Smarties MENA Awards for 2022 in a star-studded gala ceremony held in The Rixos, Jumeirah Beach Residence, Dubai, last…

The future-proof agency showcased its latest research piece in partnership with TikTok to provide its clients with brand lift principles to maximize campaign efficiency…

Manager – Integrated Planning at UM Dubai

New senior hire to scale UM’s strategy practice that focuses on Futureproofing brands in the short- and long-term.

A recent study commissioned by Mediabrands, UM, and Snap Inc. reveals how AR ads provide utility and help build deeper connections with consumers and reveals…

The appointment aims to position the agency as a leader in performance and retail media.

UM MENAT, IPG Mediabrands’ global media agency network, recently partnered with TikTok METAP to develop an end-to-end Creator Marketing training program. The cutting-edge partnership,…

Meet Aneesa Rashid, ACE Lead at UM MENAT

By Joe Nicolas, CEO of UM MENAT