Melissa Moubarak, Strategy and Data Director at UM MENA, explains why media agencies looking to really deliver results need to expand the ways they…

This year will be shaped not only by trends, innovations, and technologies but also by people. Here are the agency figures expected to play…

Rasha Karim will be taking the helm immediately.

MENA Digital Awards’ Christine Battikha explains how digital advertising came up with particularly great work.

“Calling me the head of innovation is too far-fetched,” says UM MENA’s head of innovation, Rasha Rteil, rather modestly. Innovation is present across the…

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems…

UM MENA, through its innovation and technology division UM Labs, is launching three playbooks covering wearables, proximity marketing and the creation of dynamic content…

UM MENA has won the media business of Saudi-based Saadeddin pastry with immediate effect.

Zubair S Siddiqui, managing director of UM Dubai (left) and Ernest Hosking, CEO of Redtag (right).  In a press statement late last week, MCN’s UM…

  Universal Media (UM) MENA, MCN‘s media and integrated agency, is looking at a structural redesign of its digital operations. Justin Mlynarski has been appointed…