Manager – Integrated Planning at UM Dubai

New senior hire to scale UM’s strategy practice that focuses on Futureproofing brands in the short- and long-term.

A recent study commissioned by Mediabrands, UM, and Snap Inc. reveals how AR ads provide utility and help build deeper connections with consumers and reveals…

The appointment aims to position the agency as a leader in performance and retail media.

UM MENAT, IPG Mediabrands’ global media agency network, recently partnered with TikTok METAP to develop an end-to-end Creator Marketing training program. The cutting-edge partnership,…