MENA Digital Awards’ Christine Battikha explains how digital advertising came up with particularly great work.

“Calling me the head of innovation is too far-fetched,” says UM MENA’s head of innovation, Rasha Rteil, rather modestly. Innovation is present across the…

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy, it seems…

UM MENA, through its innovation and technology division UM Labs, is launching three playbooks covering wearables, proximity marketing and the creation of dynamic content…

UM MENA has won the media business of Saudi-based Saadeddin pastry with immediate effect.