May 26, 2024
UNILERVER’S UAE SUSTAINABILITY CAMPAIGN TO RESTORE 6000 MANGROVES
In line with the UAE’s Net Zero 2050 Strategy and following a partnership signing with Mastercard and LuLu at COP28, Unilever today officially launched…
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Read moreMay 26, 2024
Vasiliki Petrou to Bid Farewell to Unilever
She announces her departure after dedicating over a decade to the FMCG conglomerate. No announcement has been made yet on her successor.
Read moreMay 26, 2024
LUX Arabia Redefines Femininity with its Latest Campaign
MMS and LUX Arabia put women in the spotlight with a new campaign launched with Unilever Studio and PHD.
Read moreMay 26, 2024
Unilever CMO Keith Weed to retire. Who will take his place?
Keith Weed is retiring as Unilever’s Chief Marketing and Communications officer in May after nine years on the job, the company confirmed. The news…
Read moreMay 26, 2024
P&G and Unilever are cutting agency fees again. How much is it this time?
If you thought P&G had cut all it could from agency and production fees, think again. Chairman-CEO David Taylor said in an investor presentation…
Read moreMay 26, 2024
PHD MENA signs viewability deal with DMS for Unilever
PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed…
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May 26, 2024
The Marketing Society celebrates first anniversary in the Middle East
The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this…
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May 26, 2024
Unilever triples Traffic Digital‘s business
Following a comprehensive review process, Unilever has tripled the remit of Duba-based digital marketing agency, Traffic, by adding three hair care and three skincare…
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May 26, 2024
Will Unilever’s higher online standards jeopardize industry effort?
Advertising trade groups spent years developing standards for online ad viewability before they were approved earlier this year. Now, one of the world’s biggest…
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May 26, 2024
Unilever’s Close Up partners with Nancy Ajram for its latest campaign
Earlier this month, Unilever’s Close Up partnered with music artist Nancy Ajram for a product placement in Ajram’s latest video, Yalla. To further amplify…
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May 26, 2024
Traffic Digital wins Unilever laundry business
Unilever has appointed Traffic Digital to be its regional digital agency for its laundry business with the agency immediately taking charge of online activation…
