May 26, 2024
French Telecom Provider Orange & Publicis Groupe Reveal Latest Campaign for MENA Gamers
French telecommunications giant Orange spotlights African and Middle Eastern cultures in video games in its latest campaign ‘#MaxYourIdentity.’
Video Advertising
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Likee Report: 91% of Football Fans Feel Sense of Community Through Short-Form Videos
The global short video platform, Likee compiled a report that analyzes the behavior and preferences of football viewers and fans featuring 1,215 respondents from…
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Egyptian Tourism Board Pairs Live Weather and Video ads to Drive Travel Search Interest
By Mohamed Elshamy – Industry Head, Egypt at Google Middle East and Alex Brunori – Head of Creative Works, the Middle East and North…
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4 Tips to Grow Your Business with Reels
By Anna Germanos, Head of CPG, Retail & E-commerce for MENA at Meta
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May 26, 2024
Saudi Arabia Launches Mawthooq Platform for Social Media Advertising
The platform was announced by the General Commission for Audiovisual Media, allowing social users and advertisers to obtain licenses to independently advertise on their…
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Tiktok Partners with UAE’s Media Regulatory Office to Raise Awareness for Digital Safety
An online safety video series launched by TikTok sees renowned creators from the world of stunts and online challenges highlight the risks in a real…
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Gary Vee Launches a Brand-New Production Studio
VaynerX, Gary Vaynerchuk’s holding company launches Eva Nosidam Productions
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Mercedes Removes Video Ad in China After Facing Backlash over Model’s Eye Makeup
Mercedes-Benz removed a video advertisement from a Chinese social media website, state media said, after the clip got swept up in a charged national…
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How Creative Videos are Taking these MENA Travel and Tourism Brands to New Heights
Andreas Mielenhausen, Creative Lead and Marina Bonetti, Creative Strategy Lead at Google for the MENA, SSA and TR region describe how Travel and Tourism brands…
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May 26, 2024
How to Navigate Video and TV in 2021
The year 2020 has been marked by massive transformation, and some advertisers have had to decrease or pull advertising budgets. The new report looks…
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May 26, 2024
How 3 brands and 1 mobile ad company are changing mobile video ads
Independent mobile advertising platform AdColony teamed up with three Unilever brands to run interactive mobile video campaigns in what the company claims to be…
Read moreMay 26, 2024
74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.
75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until…
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May 26, 2024
Socialbakers launches video performance benchmark for social networks
Socialbakers has added video performance benchmarks for social networks to its Socialbakers Suite. These benchmarks let marketers view their video performance metrics in a…
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In conversation with Buzzeff.tv
Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business…
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May 26, 2024
Buzzeff.tv introduces its new automated streamlined version of video ad buying
Buzzeff.tv, an online video publisher agency, has introduced an automated streamlined version of video ad buying in the MEA region. This will allow agencies…
Read moreMay 26, 2024
Video on the rise
Video advertising is fast becoming one of the most popular means of advertising, in line with the phenomenal growth that consumer video content has…
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May 26, 2024
Google debuts programmatic ad sales for native, mobile video
Publishers can now sell native and mobile video ads programmatically through Google’s DoubleClick, the company said last Friday. The ads can be sold through…
