May 26, 2024
SVOD Arabic Content is Expanding in KSA
By Ziad Issa The last decade showed us many changes in media consumption, where everyone almost accesses the internet, smartphone, and social media.…
Video
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May 26, 2024
WFA launches the Voice Coalition at Cannes Lions
The World Federation of Advertisers (WFA) launches the “Voice Coalition.” The new group is designed to help brands understand more about the impact voice…
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May 26, 2024
Short-Form Video: Punch, Space and Courage
By Ahmed Hafez Younis “There’s no recipe for creativity.” If you walk around Facebook’s offices chances are you’re going to come across this poster. It…
Read moreMay 26, 2024
Programmatic and Branding
This video explains the importance of programmatic in branding. Accordingly, programmatic optimizes branding, nonetheless it is important to adjust the strategies from direct display…
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May 26, 2024
Amazon Spent $1.7 Billion on Video and Music in Q1
Amazon.com Inc. said it spent $1.7 billion on video and music content during the first quarter of this year, the first time the technology…
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May 26, 2024
How to solve every crisis in the ad industry
The crises hitting the ad industry keep multiplying. Ad-blocking stories have topped the trades and mainstream press for weeks. Talent shortages abound, though…
Read moreMay 26, 2024
Instagram opens ads to businesses large and small
Recently, a small survey pushed out by Communicate in a effort to get a pulse on the MENA region’s PR industry showed that the region’s PR…
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May 26, 2024
Twitter Audience Platform offers advertisers new tools
The Twitter Publisher Network (TPN) was launched by the company last year to help advertisers connect with their audiences beyond traditional Twitter engagement using…
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May 26, 2024
ZenithOptimedia report predicts online video consumption for 2016
Globally, the average amount of time per day people will spend consuming video will increase to 23.3 percent in 2015 and an additionally 19.8…
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May 26, 2024
Vuclip partners with Ooredoo Kuwait
Vuclip, premium mobile video on demand service for emerging markets, announces a new strategic partnership with Ooredoo Kuwait, telecommunications service provider. Ooredoo Kuwait and Vuclip will provide…
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May 26, 2024
Mediaquest announces digital video partnership with emblem
Communicate’s parent company, Mediaquest, has recently announced a partnership with motion public relations agency, emblem. With this new agreement, emblem will provide its ‘Cinematic PR’…
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May 26, 2024
Middle East’s most viral ads
Communicate’s Middle East Ads Chart is devised using data compiled by the Unruly Viral Video Chart: a comprehensive source for video sharing data around…
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May 26, 2024
Google launches Google Preferred for YouTube
Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels…
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May 26, 2024
Vuclip announces partnership with Mazzika Group
Vuclip, the mobile video on demand service for emerging markets, announces a landmark partnership with Mazzika Group, a music production house in the Middle…
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May 26, 2024
Brightcove announces enhancements to core products
Brightcove Inc., provider of cloud services for video, announces a new wave of feature enhancements to its core products as well as market-specific solutions tailored…
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May 26, 2024
BUZZEFF launches its first video advertising campaign in Nigeria
BUZZEFF launches its first online video advertising campaign reaching the market of Nigeria for its strategic customer Kaymu.com, to promote online shopping community services to Nigerians…
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May 26, 2024
STARZ Play brings premium video content to MENA
STARZ Play announces the launch of its new STARZ Play service, a premium online video offering that claims to provide the latest US blockbuster…
