May 26, 2024
5 trends marketers need to know for 2019
By Michele Iozzo, Managing Director MEA, Criteo As 2019 gets underway, marketers in the Middle East have been busy planning for the year ahead…
Video
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Is video-on-demand the killer of TV or is the original tube part of our DNA?
With the emergence of subscription video-on-demand services (SVODs) such as Netflix and Amazon Prime, the media has been quick to foretell the demise of…
Read moreMay 26, 2024
Now you see me
It feels like video has been the next big thing in digital media for the past ten years. Ever-increasing connection speeds and user connectivity…
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In conversation with Buzzeff.tv
Following the launch of Buzzeff.tv’s automated streamlined version of video ad buying in the MEA region, we caught up with Herman D’Souza, regional business…
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May 26, 2024
Agencies give thumbs up to YouTube Red
A year after first mooting a subscription model for users wanting to avoid ads, Google announced the launch of YouTube Red on October 21.…
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Exponential launches new pricing model for video ads
Exponential Interactive, digital advertising specialist, has launched a new pricing model for online video ads to help advertisers and publishers to make it easier…
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May 26, 2024
360 MEA Dubai launches 360 degree video app
Dubai’s 360 MEA launches first mobile application that allows control of 360 degrees of video. This app will allow the world to witness Dubai, Jeddah,…
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May 26, 2024
Launch of live video app, Periscope, in collaboration with Twitter
Periscope offers a way to share and watch live video broadcasts from the mobile phone. The iOS app is available today. The idea came…
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May 26, 2024
Top ten pillars to gaining attraction on YouTube
Here are the top 10 pillars to gaining more traction on YouTube.
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Vuclip and Verimatrix bring secure mobile video to emerging markets
Vuclip, a mobile video on demand (VOD) service, and Verimatrix, a specialist in securing and enhancing revenue for global video services, partner to provide secure…
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May 26, 2024
How Mangomolo is applying the YouTube model in the region (or not)
Launched out of the region four months ago, Mangomolo, the latest venture by Wissam Sabbagh, founder and group CEO at DOTCOM MENA, was…
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May 26, 2024
About time
Digital advertising in the Middle East is one of the fastest growing industries in the region. Even in the past five years, we have…
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May 26, 2024
Envivio at par with Hulu and Netflix, says TechNavio Research
Envivio, a multi-screen video software solutions company, has been named as a company that is leading the global video services for the connected TV…
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Fashion on demand
Today’s fashion industry is changing to meet the demands of its audience. In this era of 24X7 connectivity and conversations – when the…
Read moreMay 26, 2024
Demand on video
Compiling figures from IPG Mediabrands and the MAGNA Global Advertising Forecasts 2013 report, regional social video advertising platform Buzzeff recently stated that global investments into social video…
