May 26, 2024
Why viewability is a problem for TVCs too; not just digital ads
TV commercials may not be so superior to digital ads when it comes to viewability as the industry believes. According to a new study…
Viewability
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May 26, 2024
What you need to know about DMS’ new digital ad performance solution
Choueiri Group’s digital media arm, Digital Media Services (DMS), has launched its latest digital ad performance solution “DMS Perform” at STEP Conference 2019 on…
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May 26, 2024
Concerned about brand safety? There’s a new solution
Advertisers have been increasingly concerned about brand safety since The Times’ investigation revealed that big brands are inadvertently funding terror back in February 2017.…
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May 26, 2024
Find out how DMS is a step closer to bidding fake impressions goodbye
Transparency has been a growing concern in digital advertising, with ad fraud was estimated to cost brands $16.4 billion globally in 2017, according to…
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May 26, 2024
Go (brand) safe or go home
By Jerome Mouthon, founder and chairman of Buzzeff MEA The Internet is home to nearly 1.8 billion websites and an unthinkable volume of content. However,…
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May 26, 2024
IAS vs MOAT: which one should you choose?
Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is…
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May 26, 2024
Why we need to pay more attention to viewability and what must change
By Elie Khouri, CEO, Omnicom Media Group MENA With the amount of data and technology available today, marketers are expected to be more accountable…
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May 26, 2024
PHD MENA signs viewability deal with DMS for Unilever
PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed…
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May 26, 2024
Havas Group delivers new programmatic solution
Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a…
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May 26, 2024
Omnicom Media Group extends Moat partnership to MENA
In order to work with the highest levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG), the…
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May 26, 2024
Twitter partners with 3rd party measurement companies
Twitter has announced multiple new partnerships with third-party measurement providers including MOAT and Integral Ad Science. According to a statement issued by the company,…
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May 26, 2024
Facebook gives marketers new data tools to compare to TV
Facebook is refining its ad measurement offerings to give marketers more information about their campaigns on its ad platform. On Tuesday, the social network announced an…
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May 26, 2024
Gameloft Advertising Solutions partners with Moat
Gameloft Advertising Solutions has partnered with Moat, a SaaS analytics and intelligence company focused on building products for brand advertisers and premium publishers.
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InSkin CEO Hugo Drayton on digital measurement
Ex-MD of The Telegraph Group, Hugo Drayton was appointed as CEO of InSkin Media in 2009. Since then, the digital landscape and with it,…
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May 26, 2024
Skin in the game
UK-based ad tech company InSkin Media is stretching its wings beyond London, Hamburg, Sydney, Singapore and Hong Kong to set up its first MENA…
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May 26, 2024
Save the Internet
Have you ever wondered who funds the Internet? Who pays for all the content and services that we enjoy online for free? The answer…
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May 26, 2024
Hide and seek
Currently, a viewable desktop ad is one where 50 percent of the pixels of the ad are visible for one second and 30 percent…
