May 26, 2024
IAS vs MOAT: which one should you choose?
Last year’s brand safety debacle brought to light some key issues with digital advertising. Among these were viewability and ad fraud. Ad fraud is…
Viewability
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May 26, 2024
Why we need to pay more attention to viewability and what must change
By Elie Khouri, CEO, Omnicom Media Group MENA With the amount of data and technology available today, marketers are expected to be more accountable…
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May 26, 2024
PHD MENA signs viewability deal with DMS for Unilever
PHD has secured an exclusive launch partner agreement for Unilever with Digital Media Services (DMS) for its new DMS Video product. The agreement is designed…
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May 26, 2024
Havas Group delivers new programmatic solution
Havas Group has launched a programmatic solution, Client Trading Solution (CTS), to give clients complete visibility and control over their campaigns. CTS is a…
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May 26, 2024
Omnicom Media Group extends Moat partnership to MENA
In order to work with the highest levels of measurability for its clients’ digital activities and enhance marketing performance, Omnicom Media Group (OMG), the…
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May 26, 2024
Exponential partners with MOAT to guarantee 100 percent viewability
Exponential Interactive announces a 100 percent viewability guarantee for its proprietary, scalable video ad formats: VDX. To bolster its efforts, Exponential has partnered with the Media…
