By Muzammil Hamza Although Virtual Reality rung it’s announcement bells first in 2012, the “reality” aspect was still fictitious to mainstream users in the MENA…

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018…

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller…

At a time when advertisers are struggling to get mobile right, how do you think they should approach delivering innovation through new technologies such…

A current hot topic within our industry is virtual reality and how it could soon transform live events industry by eliminating the need for…