May 26, 2024
Broadcast TV Spend Fell $34bn Worldwide In 2020 According to New Data by WARC
New data by WARC highlights how advertisers are moving their money into streaming platforms.
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Starz Play $125 Million Strategy
Starz Play achieved its multi million dollar vision by understanding what their customers wanted.
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Lookback 2018: Is Facebook Watch just “time-killer” viewing?
Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still…
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May 26, 2024
How advertisers can stay ahead with digital video
By David Spencer, commercial director MENA, FreeWheel Video advertising is a highly engaging format and with digital video revenues and viewership across MENA set…
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May 26, 2024
“It’s not TV, and it’s not digital video.” What really is AVOD?
For decades, free TV has coexisted alongside premium programming that requires a subscription to a cable or satellite service. Now that traditional TV content…
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May 26, 2024
Digital revolution or TV evolution?
By David Spencer, commercial director MENA, FreeWheel The TV market is surging in Africa and the Middle East, and is expected to grow by…
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May 26, 2024
TV or Digital: Who’s the king in Ramadan?
Ramadan is a peak period for advertisers as audiences purchase more as well as consume more content on different channels. The last couple of…
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May 26, 2024
Why TV (as we know it) is dead
Communicate speaks to Mazen Hayek, group spokesman, MBC Group, on the evolutions of TV Launched in 1991, MBC Group has grown into a multi-channel multi-platform…
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May 26, 2024
iflix launches in Lebanon
Subscription VOD service iflix has launched in Lebanon. With a 30-day free trial, the service kicks off with Egyptian comedy series, Waklinha Wala. A…
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May 26, 2024
Zee launched digital service, Weyyak
As part of its strategy to develop its entertainment services, especially for the Arab audience, Zee Entertainment has announced a new VOD service through…
