WARC, the global authority on effective marketing, in association with MMA Global, the world’s leading non-profit trade association architecting the future of marketing, has today…

New WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7%) of total media time with digital…

Consumer participation, a step-change in brand purpose, tech partnerships and agile solutions for new media habits lead to commercial success.

The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code…

WARC in partnership with Cannes Lions, the Advertising Association, and Ad Net Zero, launched the WARC Sustainability Hub, a one-stop resource to help marketing practitioners worldwide…

However, the spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of…

Air Transat, Lebanese Breast Cancer Foundation, L’Enfant Bleu, and Water Safety New Zealand win Grands Prix

FP7 McCann Dubai retains its first creative agency rank in Effective 100 and Impact BBDO Dubai climbs to second best agency in Creative 100.

86% of the marketing and media representatives participating in the survey agreed that the pandemic improved their mobile marketing capabilities.

WARC publishes “Global Advertising Trends: The Investment Gap” report.

Global survey-led report explores the role social communities play in influencing purchase decisions.

WARC releases insights from the WARC Prize for MENA Strategy 2021 uncovering marketing strategies for growth in the region.