May 26, 2024
The In-Real-Life Ad Investment Worldwide to reach $44.4bn in 2022
However, the spend on OHH and cinema will continue to rise in 2023, when the combined ad market will reach a record high of…
Warc
Read more
Read moreMay 26, 2024
WARC Awards for Media 2021 winners announced
Air Transat, Lebanese Breast Cancer Foundation, L’Enfant Bleu, and Water Safety New Zealand win Grands Prix
Read moreMay 26, 2024
WARC Rankings 2021 Are Released
FP7 McCann Dubai retains its first creative agency rank in Effective 100 and Impact BBDO Dubai climbs to second best agency in Creative 100.
Read moreMay 26, 2024
MMA WARC Report Reveals Latest Trends of Mobile Marketing in the MENA
86% of the marketing and media representatives participating in the survey agreed that the pandemic improved their mobile marketing capabilities.
Read moreMay 26, 2024
WARC: Ad Spend on TV and Social Media Is Twice as High as Daily Consumption
WARC publishes “Global Advertising Trends: The Investment Gap” report.
Read moreMay 26, 2024
Global Ad Spend Forecasted to Fall Due to Covid-19
International marketing intelligence service, WARC releases the Global Ad Trends report which highlights the impact of Covid-19 on ad investment in 2020. According to…
- Read more
May 26, 2024
Understanding the Anatomy of Effective Marketing In MENA
WARC, the global authority on advertising and media effectiveness releases the anatomy of effectiveness report for the MENA region.
Read moreMay 26, 2024
FP7 McCANN Named World’s Most Effective Agency By WARC
The WARC Rankings are a global index of creative, effective and media excellence in advertising. The WARC Effective 100 rankings take into account performance…
Read moreMay 26, 2024
Lessons On Effective Marketing Tools
WARC, the global authority on advertising and media effectiveness, has released the 2019 MENA Strategy Report that outlines successful key marketing trends in the…
Read moreMay 26, 2024
Anatomy Of Effectiveness
In alignment with the start of Cannes Lions International Festival of Creativity, WARC, the global authority on advertising and media effectiveness, has released a…
Read moreMay 26, 2024
Internet Ad Formats Are Increasing
A Research conducted by the World Advertising Research Center or WARC on Global Advertisement Trends for the year 2019 uncovered that online advertisement has…
Read moreMay 26, 2024
Podcast Ad Market Could Reach $1.6bn by 2022
WARC, the international marketing intelligence service, forecasts podcasts to account for 4.5 per cent($1.6bn) of global audio advertising spend by 2022, which his the…
- Read more
May 26, 2024
83% of EMEA marketers to raise mobile marketing budget in 2017-18
As much as 83% of marketers in EMEA will increase their budget over the next 12 months, and in five years’ time, 40% expect…
Read moreMay 26, 2024
FP7 MENA holds innovation and effectiveness masterclass
FP7 MENA organized a four-day planning workshop last month bringing together young strategists and digital talents with senior leadership. Describing the workshop’s ambition, Tahaab…
Read moreMay 26, 2024
JWT wins big at the African Cristals
JWT was awarded a total of 17 accolades at the African Cristals.
