May 26, 2024
A True Inspiration
Prerna Mehra is not just a Creative Director; she’s a visionary who has left a mark with her groundbreaking campaigns and unwavering commitment to creativity. From…
Women In Advertising
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Read moreMay 26, 2024
Uniting Purpose and Career
Marwa Khost Jarkas, Communications Manager at Google MENA has over 8 years of experience in the field of communications. Jarkas holds a Master’s degree in…
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May 26, 2024
One Journey, Countless Stories
With over 18 years of comprehensive marketing experience in various coaching and GTM strategies, Adeline Chew, currently, Head of Brand Experience at Cheil MEA started…
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May 26, 2024
Communicate To Host the ‘Women To Watch’ Conference for MENA’s Creative, Marketing, Advertising, Tech and Media Industries
The conference, scheduled to take place on Thursday, 15th June 2023 at V Hotel, Al Habtoor City in Dubai, UAE, is expected to attract…
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May 26, 2024
TishTash Announces New Round of Promotions
TishTash Communications celebrates the promotion of three exceptional women within its team, highlighting the agency’s commitment to talent development and recognition of hard work…
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May 26, 2024
Born & Raised to Lead
As Racha Makarem, completes her 4th year as the CEO of Starcom, Communicate sits down with her for a chat to uncover her journey…
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Gerety Awards 2022 Winners Unveiled
Which advertising campaigns resonated most with a female audience?
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Women in PR: we mean business
Zainab Imichi Alhassan, co-founder of POP Communications, on taking our roles as communicators seriously At the age of twenty-two, I started working in public…
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May 26, 2024
Why brands need to reconsider advertising to women
By Yulia Klimacheva, head of brand strategy at Jpd Agency Today, we live in an unprecedented period in our history, where women in many corners…
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May 26, 2024
How to avoid the pitfalls of Gillette’s ‘woke’ commercial
By Laura Wasson, creative director at advertising agency, Madwell This is the age of “woke capitalism” and we are no longer selling products but ideas,…
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May 26, 2024
Are ‘women empowerment’ initiatives actually empowering women?
Not even close, say some of the region’s top marketing talent at The Marketing Society’s latest Brave Conversations… ‘Brave Conversations’ is a series of…
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May 26, 2024
“Brand leaders and their agencies are often sitting in ivory towers unaware of their audience’s beliefs.”
By Christina Ioannidis, Chief Engagement Officer, Aquitude, a boutique brand engagement consultancy which works with corporations to engage with their main stakeholders i.e. their…
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May 26, 2024
5 steps for brands to survive in a female-powered future
By Faith Popcorn, futurist, author, founder and CEO of marketing consultancy BrainReserve Twenty years ago, I said a revolution is coming in which women…
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May 26, 2024
ABG out to tackle women and kids… in advertising
The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and…
Read moreMay 26, 2024
Note to marketers: “In the 21st century, a woman is no longer just a woman”
In conversation with Pui Chi Li, head of marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations. What are the…
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May 26, 2024
“Your work speaks for you more than your gender”
7 questions with J. Walter Thompson Beirut’s creative director, Paola Mounla 1. What are the challenges you have faced on account of being a woman?…
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May 26, 2024
Say hello to Omniwomen
Omnicom launched the UAE chapter of its global initiative, Omniwomen, on International Women’s Day. The initiative is dedicated to championing the number and influence…
