May 26, 2024
Are ‘women empowerment’ initiatives actually empowering women?
Not even close, say some of the region’s top marketing talent at The Marketing Society’s latest Brave Conversations… ‘Brave Conversations’ is a series of…
Women In Advertising
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May 26, 2024
“Brand leaders and their agencies are often sitting in ivory towers unaware of their audience’s beliefs.”
By Christina Ioannidis, Chief Engagement Officer, Aquitude, a boutique brand engagement consultancy which works with corporations to engage with their main stakeholders i.e. their…
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May 26, 2024
5 steps for brands to survive in a female-powered future
By Faith Popcorn, futurist, author, founder and CEO of marketing consultancy BrainReserve Twenty years ago, I said a revolution is coming in which women…
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May 26, 2024
ABG out to tackle women and kids… in advertising
The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and…
Read moreMay 26, 2024
Note to marketers: “In the 21st century, a woman is no longer just a woman”
In conversation with Pui Chi Li, head of marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations. What are the…
