The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of…

With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from…

Image credit: Arsen Galstyan / AFP By Puja Pannum, managing director at Blis MENA The World Cup: whether it’s vuvuzelas or 7-0 thrashings, it’s the…

  At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal…

  In the Lebanese shy sports marketing environment, some local brands are still making it After the 2014 Winter Olympics in Sochi and the…