May 26, 2024
Meet Geometry’s First Global Chief Innovation Officer
WPP’s end-to-end creative commerce agency names Roy Armale as its first global chief innovation officer. Armale began his career at Geometry working on the…
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TJ Lightwala joins Accenture Interactive
WPP’s GroupM MENA’s former head of digital now is Experience Services Lead for Accenture Interactive in the Middle East.
Read moreMay 26, 2024
Group Partnership Wins Back DEWA
Group Partnership, a WPP company, said that they have won back the DEWA creative services account following a five-way pitch. According to the company,…
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Sir Martin Sorrell: The Digital World
He turned an average-sized plastic manufacturing company into a marketing services giant with a market value of $20 billion. After 33 years of service,…
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Ravi Rao Appointed CEO at GroupM MENA
GroupM, WPP’s named, Ravi Rao, CEO at GroupM Middle East North Africa (MENA), the group said in a statement. He replaces Filip Jabbour, who…
Read moreMay 26, 2024
5 WPP agencies come together to form one global brand agency
Five of WPP’s brand consultancies and design agencies, Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT, are coming together to create a global…
Read moreMay 26, 2024
Dulsco pitch won by consortium of WPP companies led by J. Walter Thompson
Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp. The more than 80-year-old Dubai…
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May 26, 2024
J&J looks to globalize agency teams to match its new structure
A year after Johnson & Johnson brought Coca-Cola veteran Alison Lewis in as the first chief marketing officer of its consumer business, things are going well, with sales…
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Redefining brand activations
Born out of the merger between brand activation agency G2, OgilvyAction and JWTAction, WPP activation agency Geometry Global was officially launched across the Middle…
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WPP’s GroupM to offer flexible alternative to Xaxis
In a bid to keep clients from moving their programmatic operations in house, GroupM, the media agency network under WPP, is building a less…
