May 26, 2024
Ford just tapped this agency in the midst of global review
Ford launched its global review in April this year putting incumbent WPP’s Global Team Blue (GTB) under peril, especially at a time when the…
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Read moreMay 26, 2024
1 week to go for WPP’s new CEO
The one executive who has persistently stood out as the likely successor to Martin Sorrell at WPP, Mark Read, is set to officially take…
Read moreMay 26, 2024
WPP and Sorrell’s battle for this agency could cost him his shares
A battle between WPP and Sir Martin Sorrell’s new agency, S4, to acquire Dutch digital production company MediaMonks is turning ugly, with WPP threatening to…
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May 26, 2024
“I’m really focused on WPP more than I am on what Martin is doing.”
Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified…
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May 26, 2024
$2.3 billion WPP client puts global creative on review. What now?
The review comes at a particularly bad time for WPP, which has been operating without a CEO since Martin Sorrell stepped down earlier this…
