YouGov’s Auto Report 2022 shows across the 18 surveyed markets, UAE, India, and Australia have the highest proportion of car buyers who would consider purchasing…

A new telco report from YouGov shows when it comes to cell phone renewal considerations, two in five UAE residents (39%) are likely to upgrade their cell…

FIFA World Cup Qatar 2022 has created a lot of excitement amongst sports enthusiasts across the globe. With the first match set to kick…

Which brands made it to the top?

Travel and sportswear brands continue to dominate the rankings yet another year in the UAE while homegrown brands occupy the top three ranks in…

Al-Rajhi Bank saw the largest growth this month in terms of ad awareness in Saudi Arabia, followed by STC pay at number two and…

More than half consider local celebrities more relevant than international ones, with KSA residents showing greater affinity towards them.

YouGov’s new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis of the sports fan of today, their profile…

A latest survey, commissioned by Checkout.com and conducted by YouGov reveals how 16 percent of 18-24 year-olds prefer digital wallets compared to 9 percent amongst…

YouGov has released the Biggest Brand Movers – the top brands with a significant increase in positive consumer brand perception across YouGov brand index…

49% of consumers between 25-34 years intend to increase consumption of streaming video and 38% of them expect to up music streaming consumption in the…

YouGov’s Best Buzz Rankings reveal the brands that generated the most NET positive buzz in 2021