What are the top retail brands in the UAE, Egypt, and KSA?

YouGov evaluated brand awareness for the Expo 2020 Dubai partners in the pre-launch phase of the event.

Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.

Which FMCG brands enjoy the best brand health among residents in the UAE, Egypt, and KSA?

YouGov study lists the brands that stood out in their advertising during the holy month of Ramadan this year.

The new report by YouGov looks at the changes that happened in the way people consume media and the rise of the paid subscription…

YouGov MENA conducted an exclusive research for Communicate to understand how brand loyalty has been impacted during the course of 2020. Communicate discusses the…

92% of  MENA PR professionals believe that mental health and wellbeing are important to their overall quality of life. This was one of the…

Global market research company YouGov believes that the only way to create an effective dialogue with consumers in the MENA region is through digital.…

Saudi-based English daily, Arab News, has entered an exclusive partnership with online polling firm YouGov. The deal will see YouGov conduct regular polls relating…