YouGov evaluated brand awareness for the Expo 2020 Dubai partners in the pre-launch phase of the event.

Online car-buying penetration in the UAE among this cohort is way above the global average, highlighting their strong affinity towards the digital channel.

Which FMCG brands enjoy the best brand health among residents in the UAE, Egypt, and KSA?

YouGov study lists the brands that stood out in their advertising during the holy month of Ramadan this year.

The new report by YouGov looks at the changes that happened in the way people consume media and the rise of the paid subscription…