May 26, 2024
Reaching Out to Lebanese Young Creative Talent
How Publicis Groupe developed programs to support young Lebanese talent and how they help the industry along the way.
Youth
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How Durex and Vice Media Group Used Music to Connect with Saudi Youth
Carla Dabis, Commercial Director MEA at VICE Media, explains how Durex and Vice Media Group launched Durex Records to break stereotypes and overcome taboos in the…
Read moreMay 26, 2024
Memac Ogilvy Launches Pilot Red Academy Initiative at the American University of Beirut
Initiative aims to equip students with knowledge and hands-on experience as they prepare to enter the borderless communications industry.
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Asda’s BCW Reveals Findings From the 14th Annual Arab Youth Survey
The 14th annual Arab Youth Survey commissioned by Asda’a BCW finds 57% of the respondents saying that the UAE was their model nation, driving…
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Yspot Launches New Youth-Oriented Initiative
Platform aims to bridge the gap between youth and organizations with bespoke internship opportunities.
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The Young and the Restless
Maha El Hawari, Client Commerce Director at VMLY&R Commerce, sat with Communicate to discuss being in a strategic managerial role at just 30 and…
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Exploring Creativity Through Arts
Built on the Jaddaf Waterfront in Dubai, the Jameel Arts Center is an independent initiative that aims to act as a dynamic platform fostering…
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May 26, 2024
Freedom call
The Kingdom of Saudi Arabia has been referred to as the land of many things: traditions, dichotomies, misconceptions. Regionally, advertisers are constantly grappling with…
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May 26, 2024
Hit reset
Under the title: The Reset Generation, Initiative MENA recently conducted a study across 10,000 millenials, aged between 25 and 34 years, in 19 markets…
Read moreMay 26, 2024
YOLO generation
Today’s millennials are brands’ challenge and opportunity “We live in an amazing world and we waste it on the crappiest generation of spoiled idiots;…
