April 9, 2018
YouTube is now charging even for ads that are skipped
YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new…
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April 4, 2018
It’s been 4 months and YouTube hasn’t stopped its 30-sec unskippable ads
YouTube is still showing 30-sec unskippable ads YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the…
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February 4, 2018
Wix.com gets Super Bowl offer it can’t refuse
(Image credit: Wix.com. Super Bowl 2017 ad.) Wix.com chief marketing officer Omer Shai woke up on the morning of February 1 to a surprising message…
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September 10, 2017
Everything you need to know about online video
In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as…
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April 30, 2017
Brand safety: You pay for what you get
It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was…
