May 18, 2022
Netizency’s Social Recap: April 2022 Updates
Social media platforms move as fast as their users. Every month, Netizency’s Digital Analyst Selim Njeim shares with Communicate all the relevant updates for your business…
Youtube
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Read moreMarch 4, 2022
3 YouTube Content Trends to Supercharge Your Ramadan Ads
By Ali Cheikhali, Creative Strategist at Google MENA, and Angela Hundal, Editor at Think with Google MENA
Read moreJanuary 12, 2022
Netizency’s Social Recap: December 2021 Updates
Social media platforms move as fast as their users. Every month, Netizency’s Digital Analyst Bouthaina El Kheshn shares with Communicate all the relevant updates for your business so…
Read moreDecember 12, 2021
Netizency’s Social Recap: November 2021 Updates
Social media platforms move as fast as their users. Every month, Netizency’s Digital Analyst Bouthaina El Kheshn shares with Communicate all the relevant updates for your business so…
Read moreDecember 5, 2021
YouTube Launches Fund to Reward Short-Form Video Creation in MENA
Following the launch of the Shorts feature in July, the creator fund in MENA will help support the next generation of mobile creators on…
Read moreOctober 7, 2020
7 Ways to Boost Brand Equity on YouTube
Fahad Ali, Founder and Creative Director of Broomstick Creative, explains how to use the grown-up video platform the right way. As more brands churn…
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October 21, 2019
YouTube Premium and Advertising: Is it Time to Work More with Content Creators?
Bayan Ishtaiwi, digital media manager at Vizeum, discusses YouTube Premium and what it means for marketeers. Anyone who utilized YouTube as a media channel…
Read moreJuly 10, 2019
Nielsen Expands YouTube In-App DAR Measurement to the UAE
Nielsen’s Digital Ad Ratings (DAR) Measurement has been expanded to 26 major markets including UAE, South Africa, Brazil, Hong Kong, India, Israel, Mexico, New…
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April 20, 2019
Amazon and Alphabet To Stop Boycotting Each Other
YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s Chromecast and Android TV devices. The…
Read moreFebruary 26, 2019
Why brands are abandoning YouTube… again
YouTube is trying to stamp out its second major brand revolt in as many years, putting executives on an emergency call with top marketers…
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December 18, 2018
Lookback 2018: Is Facebook Watch just “time-killer” viewing?
Facebook Watch receives 75 million viewers a day, according to new statistics shared by the company. But despite its growth, the platform is still…
Read moreApril 22, 2018
Why P&G is ending its YouTube boycott after more than a year
One of the world’s biggest advertisers kept its ads off YouTube for more than a year because of concerns about inappropriate content. Now it’s returning…
Read moreApril 18, 2018
Who’s the latest to launch a content creator program?
‘Studios’ or training programs for creators on social media platforms have been all the rage with YouTube and Facebook setting up physical and online…
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April 9, 2018
YouTube is now charging even for ads that are skipped
YouTube is launching a new skippable offering, called TrueView for Reach, that prioritizes reaching large audiences over completed views of a commercial. YouTube’s new…
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April 4, 2018
It’s been 4 months and YouTube hasn’t stopped its 30-sec unskippable ads
YouTube is still showing 30-sec unskippable ads YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the…
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February 4, 2018
Wix.com gets Super Bowl offer it can’t refuse
(Image credit: Wix.com. Super Bowl 2017 ad.) Wix.com chief marketing officer Omer Shai woke up on the morning of February 1 to a surprising message…
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September 10, 2017
Everything you need to know about online video
In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as…
