October 28, 2021
Welcome to YouTube Batala 2.0
Hub dedicated to highlighting the next generation of Arabic-speaking women creators makes its come back.
Youtube
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Read moreOctober 11, 2021
Netizency’s Social Recap: September 2021 Updates
Social media platforms move as fast as their users. Every month, Netizency’s Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for…
Read moreSeptember 27, 2021
YouTube Launches Music Charts in KSA, Egypt, and the UAE
The launch will provide music labels and artists a transparent and streamlined approach to understanding how their music resonates with their audiences.
Read moreSeptember 13, 2021
Netizency’s Social Recap: August 2021 Updates
Social media platforms move as fast as their users. Every month, Netizency’s Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for…
Read moreAugust 10, 2021
Netizency’s Social Recap: July 2021 Updates
Social media platforms move as fast as their users. Every month, Netizency’s Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for…
Read moreApril 30, 2017
Brand safety: You pay for what you get
It all started from a ‘quality’ news source exposé with the headline “Big brands fund terror,” highlighting how content from global brands was…
Read moreMarch 28, 2017
There’s a fix behind the Google/YouTube crisis. It’s patented.
Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long…
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March 28, 2017
The winners and losers of YouTube’s fallout with brands
There are some in the ad industry who are likely a little gleeful about YouTube’s current state. For them, it’s rewarding to see such…
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March 26, 2017
General Motors, Walmart, Pepsico and FX Networks also suspend Google ads
Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt…
Read moreDecember 9, 2016
YouTube to open YouTube Space in Dubai Studio City
In partnership with Dubai Studio City, YouTube is launching its tenth YouTube Space in the world – and the first in MENA – in…
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October 19, 2016
YouTube launches hub for Arab female creators, Batala
YouTube has launched a new hub called Batala especially for female creators from the MENA, featuring more than 100 female creators from the region.…
Read moreAugust 22, 2016
Alex Brunori on what ads work on YouTube
Earlier this year, YouTube announced a first of its kind competition for Ramadan ads on the platform. Titled the “Lantern Award”, the program celebrated…
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December 14, 2015
Hit play
YouTube held its annual Brandcast event in the UK on October 13, bringing together independent content creators and brands for a night of knowledge-sharing…
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June 14, 2015
Google launches Google Preferred for YouTube
Google launches Google Preferred, an advanced channel packaging offering for YouTube that allows media agencies to access the audiences they value and the channels…
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March 22, 2015
Top ten pillars to gaining attraction on YouTube
Here are the top 10 pillars to gaining more traction on YouTube.
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November 16, 2014
Conde Nast Entertainment hires YouTube stars for original video push
The Conde Nast of old aimed to sign star scribes like Christopher Hitchens and photographers like Annie Lebowitz. The Conde Nast of now has…
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November 11, 2014
Pyramid scheme
Robert Kyncl, global head of content and business operations at YouTube (YT), is not particularly keen on tying the platform with just user-generated…
