Zenith
Read moreMay 26, 2024
Social Media Third-Largest Advertising Channel
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts. According…
Read moreMay 26, 2024
Zenith Forecasts the Popularity of Mobile Internet
The fifth edition of the Media Consumption Forecasts by Zenith sheds light on the rise of mobile internet usage globally, along with the popularity…
Read moreMay 26, 2024
8 key takeaways from Zenith’s latest Advertising Expenditure Forecasts
1. The growth of Internet advertising will drive global ad spend in 2019 Stronger than expected Internet advertising will drive 4.7 percent growth in…
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May 26, 2024
6 questions with Vittorio Bonori, Global President, Zenith
What do you love about this industry? The pace of transformation What do you hate about this industry? Nothing I hate, but sometimes I…
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May 26, 2024
EXCLUSIVE: Zenith’s global president talks data and ROI
Starting as media research director at Optimedia Italy in 1995, Vittorio Bonori has spent the last 23 years with the Groupe, moving into his…
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May 26, 2024
Zenith wins Nestlé Middle East media mandate
After an extensive pitch process involving multiple global agencies, Zenith has been selected as the agency of record to handle the media assignment for…
Read moreMay 26, 2024
Zenith MENA retains BMW Group Middle East account
Following a multi-agency pitch that spanned over six months, BMW Group has reassigned Zenith MENA to handle its media planning and buying account.…
