The global ad market is on course for 4.6 percent growth this year, up from 3.9 percent growth last year, according to ZenithOptimedia’s new…

Ali Basma, business managing director at Zenith Cairo Publicis Groupe’s live ROI agency Zenith (ZenithOptimedia) has won the home and professional appliances brand Electrolux…

  Publicis Groupe-owned ZenithOptimedia has acquired SEO (search engine optimization) agency AKM3 in Europe — a transaction that has been approved by the German Federal…